Hi, I’m Daniel Puiatti

I’m a Senior Digital Media Specialist and Team Lead, an Expert in front-end web development, digital media strategy, chatGPT, analytics, and project management with 10+ years of experience 

As a Senior Digital Media Specialist and Team Lead with 10+ years of experience, I excel at leading teams to achieve organizational objectives. At the Ontario College of Teachers, I’ve fostered collaboration and integration among College units, streamlined approval processes for digital products, and provided strategic counsel as a digital thought leader and subject matter expert.

A key aspect of my role has been implementing ChatGPT, a cutting-edge artificial intelligence system, to enhance the quality, speed, and efficiency of our digital media work. I’ve trained our digital media team to effectively utilize this AI tool, enabling them to quickly generate high-quality content, improve response times, and optimize resource allocation.

As a manager, I’ve cultivated a skilled team through targeted training and development programs, aligned with industry best practices and emerging technologies. I’ve identified skill and talent gaps across the College and helped train staff to fill these gaps in areas such as AODA, front-end web development, project management, and AI-assisted content creation, promoting a more capable and well-rounded team.

My skills in digital media strategy, analytics, and project management have enabled me to develop and promote strategic initiatives, oversee content distribution, and leverage data-driven insights. I’ve optimized workflows through task automation, allowing the team to focus on higher-value tasks. I’ve also introduced cost savings by eliminating outdated and inefficient systems, resulting in enhanced performance.

Prior to my current role, I managed online content and social media activities for Outpost Magazine and SickKids Foundation. I trained and led cross-functional teams in large-scale digital publishing and social media marketing initiatives. I also provided media relations support, generated daily social media content, and oversaw various projects, demonstrating a keen eye for detail and exceptional communication and collaboration skills.

Overall, my management skills, expertise in digital media, and passion for innovation, including the implementation and training of AI tools like ChatGPT, make me an ideal candidate for roles in digital media strategy, project management, and team leadership.

Websites, social media, online advertising and more

As a freelancer with over a decade of experience in digital media, online advertising, web development, and social media marketing, I am well-equipped to help you build, grow, and optimize your online presence. My expertise in these areas allows me to provide a range of services, including creating and designing websites, developing and managing social media campaigns, and launching and optimizing online advertising efforts.

My experience is your advantage

My focus on technical, marketing, and business expertise ensures that I can deliver results that meet and exceed your goals. From responsive website design to search engine optimization and social media marketing to accessibility, I can handle all aspects of your online marketing needs. I also offer free guides to help you learn how to do it yourself.

Let’s collaborate

Whether you’re a small business owner, CEO of a multi-million dollar brand, solopreneur, or executive, I have the experience and expertise to help you succeed online. I am always open to discussing new projects and ideas, so don’t hesitate to contact me to see how we can work together.

Recent posts

  • AI and the Art of Project Management: A Blueprint for Unprecedented Productivity
    Picture this: A project manager sits at her desk, reviewing a complex Gantt chart that’s practically a work of art. Her AI assistant chimes in, not just with reminders or updates but with strategic insights that could only come from analyzing thousands of similar projects. This isn’t science fiction; it’s the transformative power of AI […]
  • AI in Strategic Planning: Transforming Predictive Analytics and Risk Assessment for Business Success
    Imagine a world where strategic blunders are a relic of the past, where every business decision is backed by data so precise it’s almost clairvoyant. Welcome to the era of AI in Strategic Planning: Predictive Analytics and Risk Assessment. In today’s volatile business landscape, the ability to anticipate market trends, assess risks, and make informed […]
  • AI in Digital Marketing: A Deep Dive into Customer Segmentation and ROI Optimization
    You’re scrolling through your social media feed when an ad catches your eye. It’s as if someone read your mind, presenting you with the product you’ve been contemplating. No, it’s not sorcery; it’s the invisible hand of Artificial Intelligence in digital marketing, orchestrating your online experience from behind the scenes. This article will unravel the […]
  • The AI Advantage: Transforming Leadership and Decision-Making for Optimal Strategy
    In a world awash with data, Artificial Intelligence (AI) emerges as the compass guiding leaders through the labyrinth of modern business challenges. But how exactly does this groundbreaking technology redefine the art of leadership? AI is not just a tool for automation or data analysis; it’s a transformative force reshaping the very fabric of leadership. […]
  • AI-Driven Branding: How Algorithms are Shaping Brand Identity
    Imagine entering a store and finding products that speak directly to you or opening an app and feeling like it was designed with your preferences in mind. This isn’t mere coincidence; it’s the result of AI-driven branding—a revolutionary approach that’s changing the way we interact with brands. Why is this important? In an age where […]


  • Simon Vaughan, Communications ManagerSimon Vaughan, Communications Managerhttps://www.linkedin.com/in/simon-vaughan-790a905/

    I have had the pleasure of working with Daniel Puiatti at Outpost for several years and find him to be the consummate professional. His knowledge of social media trends and practices is outstanding and he brings a wealth of knowledge, experience and creativity to the website and web presence. Dan is an excellent writer, has great general knowledge and an exemplary attitude. He is a committed hard worker, has a valuable sense of humour and is someone you always want on your team.

  • Wendy Quon, Managing Principal at eduDesign Learning and Project Consultants Ltd.Wendy Quon, Managing Principal at eduDesign Learning and Project Consultants Ltd.https://www.linkedin.com/in/qnwendy/

    It is my distinct pleasure to provide this recommendation for Daniel. Daniel works in the Communication unit in a tight-knit digital media team of three. He possesses extensive knowledge and passion for all things digital media, marketing, and communications, and with a fondness for HTML and CSS. Further, he possesses great knowledge in creating digital media with the required accessibility standards. He is daring, adventurous, creative and a hard-working professional who will get the job done under strong pressures against time-sensitive deadlines and ongoing projects. It is without reserve that I would recommend him in any role that calls for multiple challenges, a need for excellent communication, technological skills and leadership.

  • Conrad Gayle, President and CEO at Con-Radical MediaConrad Gayle, President and CEO at Con-Radical Mediahttps://www.linkedin.com/in/conrad-gayle-96075118/

    I would like to really extend my appreciation for Daniel's efforts to increase action onto my blog site. He is very professional, detailed oriented, and is very thorough in his approach.

  • Brittany Flamank, Project Management & CommunicationsBrittany Flamank, Project Management & Communicationshttps://www.linkedin.com/in/brittanyflamank/

    Dan is a critical thinker that brings value to a team. Working with him on a charity fundraising event and in a number of group projects has given me the chance to see his skills in action. He's politically savvy, knows the ins-and-outs of digital communication and has an uncanny sense of humour that lights up the room.

  • Rebecca Bowslaugh, Marketing CommunicationsRebecca Bowslaugh, Marketing Communicationshttps://www.linkedin.com/in/rebecca-bowslaugh-981b37a3/

    I was lucky enough to have Daniel Puiatti as my supervisor during my internship at Outpost. He was a very patient teacher and made me feel right at home in the Outpost office. Daniel is very knowledgeable on everything related to content management systems (CMS), digital media and content marketing. He was always up-to-date on all the latest programs and apps that could help promote the company and improve the reader’s experience. He is an excellent writer and he even encouraged me to pitch ideas to the editor-in-chief, which led to my work being published online and in print. He taught me so much that I was able to take over his position as a freelancer when he was on an expedition. It is always nice to see somebody who is really good at their job and also loves doing it.