Digital strategy that delivers.

I’ve promoted education events at SickKids Foundation, managed an editorial calendar and social promotion at Outpost, and planned public campaigns for the College.

For World Teachers’ Day, I used paid social to put a thank-you in front of people beyond our followers. We looked at what people responded to, and strong visuals and human stories helped shape later campaigns.

Annual fee reminders had a specific job. I helped line up the website, email, and social messages so people could find the payment step wherever they started.

At Outpost, I maintained the magazine’s website and helped readers find its stories. The College’s public website rebuild brought those publishing decisions to a much larger site with more people relying on it.

I led the content assessment so editors and developers could decide what to keep, simplify, or reorganize. I worked with IT to flag launch risks early and made accessibility part of the page reviews.

The rebuild gave readers clearer pages and editors a site they could maintain more easily. I bring that focus to the help centre too, where people want an answer they can act on.

I wrote and scheduled a monthly newsletter at Outpost and supported newsletters and major member communications at the College. That work taught me what publishers need to prepare a reliable send on a deadline.

I led the Communications work on the move from Listserv to Envoke and worked with IT to keep regular sends moving. I redesigned templates with a clear reading order and built accessibility into the layout.

That built on earlier accessibility reviews and a template I developed for stakeholder invitations. Publishers have a structure they can reuse across different kinds of messages.

At Outpost, I reported on online content and social performance. At the College, I helped bring social results into the Registrar’s Report and built a dashboard that brings together campaign, traffic, and page performance.

For an annual fee campaign, I looked at clicks on the payment link and completed payments separately. Seeing both gave the team a place to start if interest and follow-through moved in different directions.

In a regular review, we can start with a change in traffic and look at individual pages to see where it happened. That helps the team decide where a closer look might pay off.

I’ve built intake, publishing checks, and shared documentation for web, email, and social work. I worked with IT, design, and translation so each team knew when it needed to weigh in and what was ready to move forward.

For the SharePoint move, I brought publishers into the content review because they knew which pages staff relied on. I trained them to update their own pages, and the intranet launched on schedule.

I carry that ownership into everyday publishing. Cross-training and clear documentation help someone else step in when priorities change or a teammate is away.

I’ve led multi-year website and email modernization work and week-long Arctic expeditions with live dispatches. On the longer projects, I help departments agree on priorities. In the field, I coordinated writers, photographers, and videographers as conditions changed.

In Taiwan, we kept publishing through severe weather. During emergency evacuations in Nunavut, I helped keep the crew informed and together so people knew what to focus on next.

I take that approach to developing specialists at the College. I give people decisions they can own, coach them through the harder calls, and cross-train the team so they can support each other when the plan shifts.